Lecture 01
Search Engine Optimization
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for products, events and movie.
SEO stands for Search Engine Optimization. It provides techniques to optimize the websites so that it can rank well on the Search Engines.
Our SEO tutorial includes all topics of Search Engine Optimization such as black and white SEO techniques, how search engine works, SEO market research, content research, On Page Optimization techniques of SEO, Off Page Optimization techniques of SEO, Social Media Optimization, SEO Tools.
What is SEO
SEO stands for Search Engine Optimization. It is a process designed to optimize a website for search engines. It helps websites achieve a higher ranking in search engine results when people search for keywords related to their products and services. So, it is a practice of increasing the quantity and quality of traffic to a website through organic search engine results. See the following image to understand the basic activities involved in the SEO.
How is SEO different from SEM and PPC?
SEM and PPC are two other common terms you will read about a lot here on Search Engine Land and hear about in the larger search marketing community. Read on to learn more about both of these terms and how they’re related to SEO.
Search results are presented in the form of an ordered list, and the sites which are higher on the list tend to receive more traffic. For example, for a search query, the result which is at number one will receive 40 to 60% of the total traffic generated for that query. Only 2 to 3% visitors go beyond the first page of search results.
How Search Engine Optimization Works?
Search Engines such as Google have their own algorithm or rules to decide the order of pages to show for a search query. These algorithms determine the rankings of the SERPs based on various ranking factors. However, it gives more emphasis on certain metrics to evaluate the quality of a page and accordingly to decide its ranking.
Off-site optimization
There are several activities that may not be “SEO” in the strictest sense, but nonetheless can align with and help contribute indirectly to SEO success. Link building (the process of acquiring links to a website) is the activity most associated with off-site SEO. There can be great benefits (e.g., rankings, traffic) from getting a diverse number of links pointing at your website from relevant, authoritative, trusted websites. Link quality beats link quantity – and a large quantity of quality links is the goal.
Technical optimization
Optimizing the technical elements of a website is crucial and fundamental for SEO success. It all starts with architecture – creating a website that can be crawled and indexed by search engines. Experience is also a critical element of technical optimization. Search engines stress the importance of pages that load quickly and provide a good user experience. Elements such as Core Web Vitals, mobile-friendliness and usability, HTTPS, and avoiding intrusive interstitials all matter in technical SEO.
On-page SEO technique
On page optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. These measures are related to content and HTML source code of a page, e.g., meta tags, keyword placement, and keyword density including the technical set-up, the content, and user-friendliness of your site. So, on page seo optimization factors are linked with the elements of your website.
1. Keyword in the Title tag
2. Keyword in meta description tag
3. Keyword in the H1 tag
4. The length of the page
5. Canonical Tag
6. Image Optimization
7. Content Updates
8. Outbound Links
9. Internal Links
10. Keyword in URL
Google Search Console Integration