Lecture 08
What is role Google Search Console in On Page SEO
Google Search Console, formerly known as Google Webmaster Tools, is a free web service provided by Google for webmasters, website owners, and SEO professionals. Its primary purpose is to help website administrators monitor, maintain, and troubleshoot their site's presence in Google's search results. Here are some key functions and features of Google Search Console:
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Performance Data:
Google Search Console provides data on how your website is performing in Google search results. This includes information on search queries that lead users to your site, the number of clicks, impressions, and click-through rates
Index Coverage
It shows which pages of your site are indexed by Google and identifies any issues with crawling and indexing, such as errors and warnings
Sitemap Submission
You can submit your website's sitemap to Google Search Console, helping Google understand the structure of your website and index it more effectively.
Mobile Usability
It provides insights into how mobile-friendly your site is and alerts you to any issues that might negatively impact mobile users' experiences.
Performance Enhancement
Google Search Console offers suggestions for improving your site's performance, such as optimizing site speed and fixing mobile usability issues.
Security Issues
It notifies you of any security issues Google has detected on your website, such as malware or other vulnerabilities
Structured Data
You can check and test structured data (schema markup) on your site, which can enhance the display of your content in search results